Notice

The Society of Transdisciplinary Research, Osaka 2025] Bridging Science and Society to Promote "Food Choice Behavior" / September 6, 2025 (Sat.) 14:00-14:50

2025.08.27

[Hyperdisciplinary Meeting Osaka 2025] Bridging Science and Society to Bring Out "Food Choice Behavior" / Saturday, September 6, 2025, 14:00-14:50

RIVERNESS will hold a session entitled "Bridging Science and Society to Promote Food Choice Behavior" at the Hyper Interdisciplinary Conference Osaka 2025, hosted by RIVERNESS (Session Partner: Metagen, Inc.). (Partner: Metagen, Inc.) will be held at the Hyper Interdisciplinary Conference Osaka 2025 hosted by Liverness.

The Association of Hyperdifferent Fields, Osaka 2025 Details

As products and services focusing on the intestinal environment attract attention, how do we deliver them to society and how do we build trust? Public Relations" to build a relationship with society, rather than simply disseminating information, is now being questioned. In this session, we will discuss a new form of bridging science and society, which is necessary in a reality where products and services are not selected solely on the basis of their "correctness.

We will have a program of discussions with researchers, ventures, and companies from a variety of perspectives, not limited to the themes of this session. For more information,Conference Websitefor more information.

Bridging Science and Society to Promote "Food Choice Behavior

Date: Saturday, September 6, 2025, 14:00-14:50
Place: Grand Cube Osaka (Osaka Prefectural International Convention Center)
(5-3-51 Nakanoshima, Kita-ku, Osaka City, Osaka Prefecture)

speaker

Mr. Koji Murakami
Director and General Manager, Technology Development Division, Nisshin Flour Milling Co.

Joined Nisshin Flour Milling Co. in 1990, Technical Committee Member of Flour Milling Association from 2010 to 2017, current position from 2023

Mr. Motoyasu Kikuchi
Kikuchi Shoten Shopkeeper

He joined Meiji Co. in 1997 and has been consistently engaged in marketing for 20 years. since 2004, he has promoted marketing, branding, and strategic PR for functional yogurt, including the R-1 brand. since 2014, he has overseen the entire business and grown sales to 120 billion yen. His strength lies in his practical ability to provide consistent support from evidence building to product development, branding, and PR. in 2019, he became independent and established Kikuchi Shoten Co. With the creed of "delivering meaningful products as meaning," he participates in research and development from the conception stage, designing a context in which the value of research and technology can be conveyed. In 2022, he began collaborating with Macromill, and is working with companies on the entire process of implementing research results as value.

Mr. Takashi Hayakawa
Professor, Faculty of Economics, Fukui Prefectural University

Researcher on institutional design and corporate behavior in the broad sense surrounding the market information asymmetry problem. His research interests include brand formation and management as quality signaling behavior by sellers, advertising and labeling as their decision-making environment, and legal and official regulations and certification systems related to quality. Policy and strategy recommendations focus on communication planning (human and non-human). He worked at Nagoya University of Commerce, Tokai Gakuen University, and Ritsumeikan University before assuming his current position. He was a member of the selection committee for the planning and operation of the Fukui Prefecture Youth Entrepreneurship Development Project (2025), and a member of the selection committee for the publicly solicited proposal for the Fukui Prefecture Emergency Medical Consultation Service (2024). Master of Commerce. D. in Commerce, Keio University.

Moderator.

Shinji Fukuda
President and CEO, Metagen, Inc.
Professor, Institute of Advanced Life Science, Keio University

After completing his PhD in Agriculture at Meiji University in 2006, he worked as a RIKEN Research Fellow before becoming an Associate Professor at Keio University's Institute for Frontier Life Sciences in 2012. He is also a group leader at the Kanagawa Prefectural Institute of Industrial Technology, a specially appointed professor at Juntendo University Graduate School of Medicine, a representative director of the Society for Intestinal Design, a representative director of the Short Chain Fatty Acids Association, and a representative director of the Intestinal Environment Health Care Association. In 2024, he was selected for Forbes Japan Entrepreneur Book 400 and Highly Cited Researcher 2024 by Clarivate Analytics.

Registration for auditing is now open.

We look forward to welcoming many people from academia, local businesses, venture companies, large corporations, town factories, producers, local governments, junior high school, high school and technical college students, and others to the Hyperdifferent Fields Conference.

Click here to register to attend or participate.

Contact Us

For inquiries regarding this matter, please contact

Liverness Corporation (Takeshi Inoue and Seno)
TEL: 03-5227-4198
e-mail : [email protected]